Mpower - #SunoDekhoKaho with Amitabh Bachchan
#SunoDekhoKaho is an initiative launched by Neerja Birla, Founder and Chairperson, Mpower, whose objective is to encourage people to speak up, look for signs of mental distress, and find the time to listen to the other person.
In November 2020, Mpower released a 30-minute video that featured a real and honest conversation between Amitabh Bachchan and Neerja Birla that helps one understand how they can help someone who might be suffering from depression, anxiety, or any other mental illness.
To drive conversations and questions around this video, my team and I optimised the key moments from the video, crafted pertinent statements and created a series of social media-led content that drove and sustained the overall narrative.
